Narratives shape reality.
We help you understand them so your policies land, your campaigns succeed, and your audiences trust you.
We work with institutions, foundations, and coalitions navigating disinformation, polarisation, democratic erosion, and contested public discourse.
The organisations working on climate, democracy, and public health are running into the same problem. Opposition to progressive policy is no longer driven by factual disputes. It is driven by identity, grievance, and a small number of narrative structures that adapt to local contexts but converge on the same endpoints.
Most teams are still responding with better facts. It isn't working. We help organisations see why, and build the capability to operate differently.
Research, strategy, and tools that move organisations from understanding to action
Understanding why climate policy is losing public support across Europe
Across six countries, we mapped the narratives, identities, and grievances shaping public attitudes toward climate action. The research found that opposition follows a repeatable formula. We deconstructed it, designed counter-messaging frameworks, built simulations, and trained communicators to respond.
How young men are drawn into far-right ecosystems online
A two-part study across the UK, Germany, and France examining how political identities form online and what democratic actors can do to compete for attention before views become entrenched.
Helping creators navigate toxic polarisation without reinforcing it
Comparative research across five European countries combined with training for a pan-European network of creators and civil society communicators. Understanding what constructive disagreement looks like in algorithmically incentivised environments.
Frameworks and original research from our work
Meet and Move
A counter-messaging framework for the age of climate persuasion. Opposition messaging works because it meets people where they are. Climate communication can do the same. Meet the concern. Validate it. Redirect the causal story.
Read the framework →The Beef to Debate Matrix
A diagnostic for telling productive disagreement from toxic polarisation. Two axes, four zones, six tactics. We can teach the whole thing with pineapple on pizza in ten minutes. Then we swap in migration, and the room goes quiet.
Read the framework →"From the first conversation, they understood what we needed before we could fully articulate it ourselves. The research gave us language for something we had been struggling to explain internally."
Head of Advocacy, European climate coalition
Most engagements start with a conversation about what you're trying to understand.
Whether you're scoping a research question, navigating a live discourse challenge, or building your team's capacity to respond, we'd welcome the conversation.