Audience analysis

 

Discover who your target audience really is. What do they believe and value most? Which issues do they care about? What are the stories they tell themselves? And what are the stories that prompt them to act?

 

Utilise open data to understand the audiences that matter most to you and your organization. Alongside sentiment and emotions of a specific demographic, we can help you understand: 

 
 

Gender

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Age

Geography

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Profession

Beliefs

Interests

Relevant case studies


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Making sense of disinformation on social media in India

 
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How active listening can help us better understand climate anxiety

 

Explore our other capabilities